Offline marketing and online marketing are two complete different fields. In web marketing, understanding technology is a must, unlike offline marketing, where all you need to know is common sense and capital. Web marketing, although, is a very complex entity, usually hard for an internet unfamiliar person to understand. The person in charge of marketing has to understand many new terms. The most important common used terms in web marketing are: traffic, conversion rate, bounce rate, page rank, backlinks and many other terms. These are just one of the many reasons it is important to hire a web marketing consultant.
The first thing a business owner should do before approaching marketing on the web, is find a web consultant he/she can trust. The marketing consultant must have had several years of web programming experience and some business sense to be useful. Most importantly, the web consultant has to know every useful website on the web. Many of them being page rank and backlink checking websites, competitor analysis websites and other marketing tool websites. It is important for the web marketing consultant to be up-to-date with new marketing trends. Since there are several billion websites at this point, many not even indexed by the search engines, every internet guru will have their own sources of information or secrets.
Finally, a web marketing consultant has to have passion for the web. Being an active Facebook user, tweeter and blogger is one sign of a successful online behavior. Even a geek, knowing everything about MMORPG's and illegal free movie websites, has a lot of potential of being a successful web marketer. The world wide web is a different space and may be difficult for many make use of. Luckily, there are many that grew up with it and are still unaware of the potential possibilities to successfully market a business.
