Advertising & Marketing

When running an offline business, you know how to get your customers/clients to find you. You use several methods, like print media advertising, passing out flyers and possible banner ads. All these types of advertising exist also online. Print media advertising would be article marketing or SEO, passing out flyers would sort of be like e-mail marketing and banner ads would be similar to website banner ads.

Advertising your online store is practically like advertising any other website or blog. The best way to advertise a store or website that is online is to advertise it online, and there are many ways to do so. Once your website is set-up, you will want to find out where to start advertising and where the most potential conversion will come from.

Having a web business requires a lot of web knowledge so whether you like it or not, you will have to read a bit about it to make sure you make the right decisions. This article will summarize the 10 ten mistakes a business does when going online. This includes mistakes in buying/creating a website, choosing an advertising campaign, hiring a web consultant or simply identifying a good web resource.