How to Set Up Successful E-mail Marketing

E-mail NewsletterEvery day, over 70% of all the users on the internet are checking their e-mails. For the newer generations, e-mails have completely taken over the actual paper mailing. There are many ways to communicate via the web and many companies tried to revolutionize e-mail as well. Google, for example, came up with Google Wave, which is an amazing program to help communicate with bigger groups and projects, yet this never broke through. But with all these new ways to communicate, not one can achieve what an e-mail can (yet). E-mail marketing is a must for every company. You can generate clients with e-mails, keep them updated, talk about new products or simply lead them back to the website. It is therefore critical to have a powerful e-mail theme and good content, to brand your business and prevent customers from unsubscribing.

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