Shoppers naturally pick two equivalent items from a store and choose a product with a significant edge over the other. Most of the time, buyers consult their companions and solicit some votes on "which is better?"
This is How A/B Testing Works
The procedure involves the creation of two distinct versions of a website which will be the subject for evaluation of the audiences. These variations will be displayed in simultaneously from unsuspecting website visitors to check which will garner the most traffic, click outs, and conversion rates.
At the end of the experiment, results will be analyzed to pinpoint the design which can be implemented to potentially give boost to your site a boost.
How to Get Started in A/B Testing
Homepages are typically placed in a chopping block. After all, this is the very first thing that your audience will see. At the same time, homepages house all the opportunities to catch the interest of visitors and lure them into navigating the site.
There’s a lot of design elements embedded in a homepage. As such, it is not too easy to decide on what component will be assessed in split tests. If you are at lost on where you can start, here are some of the facets that you can focus on:
Components at the upper fold
Note that when you open a page, you can see only a portion of the homepage. The part that is displayed before you can scroll down is cold the upper fold.
This particular segment of the website carries a vital role in ensnaring the attention of the visitors. It should therefore carry a succinct rendering of the brand, products, and services.
When you decide to conduct an A/B testing, you can start making variations of the banner, logo design, tabs, images shown at the top fold, and headlines. Check which variant exude an intriguing appeal that motivates the viewers into looking further at the sub pages.Call to Action
After the presentation of products from the catalogue, you are bound to leave a call for action. This is the snippet of text usually located at the end of product descriptions, blogs, and other information that convince the visitors to buy or sign up for subscription.
Tweak the call to action and check which variant works well with your niche.Main Photo or Hero Shot
Most online shopping website display a winning snapshot that best represents the products sold. Fashion boutiques choose to embed a picture with the most chic ensemble; restaurant sites flashes the most scrumptious-looking dish from their menu; florists showcase their most darling arrangements.
The possibility is actually endless. Yet the effects of these prints vary accordingly.It is imperative to choose the finest among your shots to attract buyers. Everything that’s enveloped in the frame should radiate high quality, value for money, beauty, elegance and all things positive for the buyers. If you are torn between two photographs, run a split test and see which choice can give higher volume of sales.
Layout
Various studies suggest that web visitors follow a certain pattern in perusing a page. Observations point to the movement of the eye from left to right down, from top to bottom. But this doesn’t mean your web design will be bottled in the norm.
Internet usage now is now more dynamic. Most users may start looking at the right side of the page if links to the information they need appear to be at the border. It is best to experiment with different page appearances without risking your current traffic. A/B testing is the safest and most effective way to do it.
Don't overlook this process of A/B testing because although the high traffic is a great sign that you're more than halfway through to success with your online business, you still need to track to see if your traffic is converting to sales. Thanfully, an A/B testing method helps you compare and kill two birds with one stone and although you'll need to make more than one adjust to your website, it' still a lot faster than before this method ever existed.
Hopefully this guide has provided you with enough details on the most important key points of A/B Testing. If you have any questions, be sure to ask away in the comments below. It’s understandable that it’s not a concept not everyone will grasp, but Maxymiser have a nice A/B testing guide, that can help you better understand the basics of this method.
